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Nonprofits support direct mail efforts with e-mail, social and other channels.

With more consumers viewing online video, advertising in the channel is also gaining traction as marketers, publishers and agencies establish standards for it.

Virtual Premise looks for a lead-gen lift, Follet Software offers a free trial, Century Novelty reworks pay-per-click.

Card-issuing companies now must give consumers 45 days’ notice if they change interest rates or most fees or agreement terms, according to the Credit Card Accountability, Responsibility and Disclosure Act.

Ed Weiss, general manager of Movies Unlimited, discusses how the multichannel film retailer and cataloger used e-mail marketing to re-target past customers and boost sales

Technology Transfer Tactics awarded Bethesda List Center management of its postal and e-mail lists on February 26. The files contain subscribers to the print Technology Transfer Tactics monthly, as well as the weekly e-mail newsletter Tech Transfer eNews.

Despite budget cuts and the growing use of social media, insurance companies maintained their use of direct mail throughout last year, according to research from Mintel Comperemedia, a direct marketing intelligence firm.

Universal Pictures is conducting a mobile campaign promoting its film Repo Men. The studio worked with digital agency 360i, mobile barcode technology firm Red Laser and creative agency The Visionaire Group on the effort.

AirWare, the manufacturer of anti-snoring aid Brez, has overhauled its marketing strategy to include a DRTV campaign and paid search to drive online and phone orders. The DRTV spots, created by Philadelphia-based Impax Marketing Group, will begin airing in April.

Database giant Infogroup is in final negotiations to be acquired by New York-based equity firm CCMP Capital Advisors, the Omaha World-Herald reported on February 26.